We all have must listened this word SEO. We have heard this a number of times. And also have a keen interest to know more about SEO. So this article will let you know about What Is SEO and also the tips for SEO.
SEO stands for the Search Engine Optimization.SEO is a way to get the traffic on a site. We need to follow the White Hat SEO because it is the only way to the ranking.By doing with the other method we could banned, we need to focus only on the White Hat SEO. So what are the Google algorithm -So exactly no one knows the Google algorithm as Google changes its search algorithm around 500 to 600 times a year but it doesn't picked by the user. So SEO is basically of two types- ON Page SEO & OFF Page SEO.
ON Page SEO
So ON Page SEO is that type of SEO in which we do changes to a website or we do changes to website pages according to the requirement to rank a website on search engine result page. Basically we make the proper use of the keywords in our title, description and the URL. Google has their bot which are used to check our website and if it is right then it will rank. Things that we have to keep in our mind are
• Search a keyword that is being searched a number of times on Google and target that keyword and make an appropriate use in a website.
• The name of the domain/URL it should be user friendly.
• The title that we have used, keyword should be there.
• Content should be appropriate and user friendly.
• Convert the site from http:// to https://
• Page speed or the load time of the website be less.
• Broken links should not be there in the website.
• Bounce back rate should be low.
• Click through rate should be high.
OFF Page SEO
As the name suggests the OFF Page SEO is that type of SEO in which work done outside the website to rank a website on search engine result page is the OFF Page SEO. In this method of SEO we build the link is known as link building. OFF seo specialist Page SEO is done to get the back the backlinks.As the backlinks will help to improve a website rank on website on search engine result page. So we need backlinks but it's all about the quality backlinks not the backlinks in quantity. While getting the backlinks one thing we need to keep in our mind is that the term PA & DA. We should try to get the backlinks of the websites which have the good PA & DA. If we get the bad backlinks to a website then there is possibility that a website can also be banned by the Googlebots. So we should go with the quality backlinks. The ways by which we can get the backlinks are -
• Business listing
• Local listing
• Social bookmarking
• Article submission
• Content marketing
• Press release submission
• Guest blogging
• Blog commenting
• Info-graphic submission
• Profile Submission
• Forum submission
• Blog directory submission
• Question & answer websites
• Video submission
• Image submission
• Social media engagement
• Influencer outreach.
Businesses should outsource their SEO jobs to focus more on their business for surviving in today's competitive world. SEO, meaning search engine optimization, is the technique of making a website, blog or video to be ranked higher in results shown by various search engines.
The idea is to ensure that your website attracts more than average number of visitors. Coming in the good books of search engines faster than your competitors is vital for any business to be successful. That's where the role of an SEO specialist comes into play. Experienced SEO professionals can help improving the online presence of businesses.
Services provided by SEO professionals
Acquiring SEO skills is not everybody's cup of tea. That is the reason that makes it worthwhile for businesses to outsource their SEO jobs to a professional company providing SEO services. SEO services include:
SEO campaigns dome efficiently
SEO providers know how to coordinate the above facets in line with the requirements of the client in a gainful manner. Professional companies offering SEO services employ skilled, goal oriented and experienced people, specializing on different aspects of search engine optimization and capable of undertaking projects in a planned manner.
The job of SEO professionals is becoming more and more challenging due advancement of algorithm by search engines, particularly the bigger ones like Bing and Google. Penguin, the most modern and now notorious algorithm revision from Google, has caused a number of renowned web pages, providing varied and helpful information from various fields lose much of their visibility on search engines.
Strategic SEO Techniques
Competent SEO companies are prepared to meet the challenges posed by unexpected changes as a result of modernization carried by search engines. Traffic to website is most likely to get reduced if its ranking becomes low. SEO specialists work hard to avoid this situation as reduced visibility of website can adversely affect any business. Providers of SEO services mix together various proven techniques that keep the website unaffected by sudden surprises from Google.
Focused SEO Solutions
Providers of SEO services can ensure that consumers visiting a website are prompted to perform the call to action, meaning fill in a given form, sign up a newsletter or buy the offered products or services. Generally, an analysis is carried for all visitors exiting the site without placing any order for any product or service.
The target for most providers of SEO service providers is to reduce the bounce rate of website. This is mostly taken care of by offering visitors an easy to understand content, security symbols for shopping cart and options for social sharing.
Viral marketing focuses on creating a viral content which is appealing and tactically positioned in many social media channels. It facilitates a brand to get popular quite fast and presents a product or service to targeted audience.
Outsourcing your SEO jobs to skilled and reliable professionals gives you the assurance that your SEO requirements are taken care of by competent people, while allowing you to focus on other aspects of business and thus save your resources.